Leveraging Shared Values to Build Company Culture

by | Technology & Security

by | Dec 16, 2022 | Technology & Security | 0 comments

everaging shared values is a powerful way to build a company culture around employee and client success.

Reaching this goal is challenging in an industry known for overpromising and underdelivering quality IT support. Yes, the MSP business is complicated.

Several factors create cultural problems for leadership, tech support, project management, sales, marketing, and human resources at a typical MSP.

  • Most MSPs make the same marketing claims. And when businesses get confused, they buy on price because undifferentiated IT support is a commodity. Why should I pay more? Every MSP is highly responsive, fixes problems immediately, and guarantees 99.999% uptime.
  • Many MSPs support clients without minimum technology requirements. When MSPs support businesses that don’t maintain IT standards, system performance is erratic, and client response times suffer.
  • Even worse, MSP engineers get blamed for everything; and usually leave the company.

virtualedge avoids this disarray by embracing our market niche and tying four shared values to every operational activity that influences company culture.

Company Culture Value #1 – “People first.”

By putting people first, Integris creates a positive culture for qualified talent to do what they love under circumstances that lead to client success.

Although we’re a technology services provider with a deep bench of technical certifications, this subject matter expertise is useless without ongoing leadership, soft skills, and communications training.

We’re in the people business and hire exceptional individuals who like helping people solve IT problems. To succeed, we listen, simplify technical terms, decode trendy acronyms, and minimize confusing jargon.

Most of our client contacts are non-technical and appreciate this people-friendly approach.